PARIS LAUNDRY NEW PRODUCT

PRODUCT DEVELOPMENT

Oatmeal Honey Lip Mask combines oatmeal to calm and soften irritated skin, Manuka honey for natural hydration and healing, and beeswax to form a protective barrier that locks in moisture.

Paris Laundry is a local beauty boutique in Savannah, GA, launched in 2018 by Kelsey Bucci. Kelsey, a mother, wife, and cancer survivor, won her battle with breast cancer in 2017 and shortly after created Paris Laundry. She launched the brand with the goal of providing women peace of mind by offering high-quality products made with safe, clean ingredients. All Paris Laundry products contain the highest quality clean ingredients, carefully cross-referenced with BCPP’s list of chemicals of concern.

This project’s goal was to create a new product for Paris Laundry. We conducted in-depth research to understand their consumer, product assortment, and overall aesthetic. After analyzing their existing product lineup, we identified a white space opportunity within the brand to develop two new lip products. To support our decision, we also researched the current market of clean beauty, lip care, and clean lip care trends. Through this deep understanding of both the brand and market, we created a Lip Duo for Paris Laundry.

Almond Oil Lip Oil features lightweight yet deeply nourishing almond oil, rich in essential fatty acids and vitamins, along with hyaluronic acid to attract moisture, hydrate, and plump the lips for a fuller appearance.

In designing the packaging for our Lip Duo, we drew inspiration from Paris Laundry's existing products. Lip mask’s primary packaging is a pot as we wanted to optimize the thick texture, control the application, and allow for minimal waste. The Almond Oil Lip Oil packaging takes inspiration from Paris Laundry’s existing oil packaging as well as existing lip oil packaging. It is a doe foot applicator that ensures precise, easy application and portability, making it perfect for on-the-go use.

These are custom made designs created on Adobe Dimension.

We finally created example social media posts for Paris Laundry highlighting these new products.