MERIT BEAUTY MARKETING MAP

MARKETING

Through in depth research on Merit’s brand identity I was able to deeply understand their values. I studied their social media and was able to pull insights on their language and how they interact with their customers.

I created four social media posts that highlight this campaign of

“Do less, glow more.”

I created a streamlined marketing plan for Merit Beauty's Perfecting Complexion Stick, concentrating on attracting, engaging, converting, retaining, and advocating for the product. By understanding the audience, defining the brand identity, and implementing strategic initiatives, the goal is to amplify the product's market presence and cultivate strong customer loyalty.

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