KOSAS NEW PRODUCT LINE

PRODUCT DEVELOPMENT | PACKAGING DESIGN | MARKETING

For this project, the class was asked to research a beauty brand in order to gain insights on a white space within the brand that would allow for a new product line creation. 

After thoroughly researching the brand Kosas, I noticed an opportunity to further market to the on-the-go consumer. Given the brand’s frequent creation of product sets, I proposed the development of a new ‘flat mini’ set, specifically designed for busy individuals who want to maintain their look throughout the day. I designed primary and secondary packaging as well as a small keychain pouch that complements the set. The flat mini design would allow consumers to easily slip the products into their pocket, purse, or the pouch.

Below are the die lines that I created for the secondary packaging.

Click to enlarge.