RARE BEAUTY SUB BRAND

CREATIVE DIRECTION | MARKETING

This project’s task was to develop a sub-brand for a company. My peers and I chose to extend the existing brand, Rare Beauty, by introducing the line "Rare Skin." This specialized line not only emphasizes skincare products but also aims to foster conversations about mental health, highlighting the interconnectedness of skin and well-being, and promoting the message that every individual is inherently beautiful.

We designed advertisement mockups that visually capture vulnerability, creating space for genuine self-expression and encouraging open conversations about beauty and mental well-being.

Our work featured a video advertisement titled "Deeper than Skin," highlighting the importance of vulnerability in our lives. The video depicts two girls openly discussing their insecurities, illustrating that these very qualities are what make them truly beautiful.