CHOCOLATE BAR BRANDING
BRANDING | GRAPHIC DESIGN
This project’s goal was to design a new chocolate bar brand creating my own typeface, logo, and package design.
The brand I created is called WellBean : a wellness-focused chocolate bar brand designed for individuals who prioritize mindfulness and natural living. Featuring three distinct bars, each crafted with functional ingredients; ashwagandha for stress relief, maca root for energy, and cacao with magnesium for mood enhancement. Wellbean combines indulgence with health benefits. Targeted at health-conscious consumers who frequent yoga studios, spas, and natural food establishments, the brand delivers a mindful snacking experience that supports well-being.