SUPERGOOP! AD CAMPAIGN

CREATIVE DIRECTION | MARKETING

The brief for this project was to research a brand of your choice to understand its values, and use that insight to create a mock ad campaign for the company.

I crafted a mock ad campaign for Supergoop! that captured and embodied the brand’s essence, centered around the concept statement “Unseen Care for Everyday Wear.”

To best illustrate how this campaign would be marketed toward the consumer I created mockups that are shown in a commercial setting.

By conducting thorough brand research, I gained a deep understanding of Supergoop!’s core values, ensuring that every creative decision aligned with their mission. I led the planning and execution of the campaign, overseeing every phase from concept development to the final presentation. Throughout, I illustrated everyday activities intertwined with Supergoop!, emphasizing its essential role in the lives of those committed to sun protection.